Why harnessing the ‘power’ of Gen Z will drive a more purpose-led organisation
In a world of competing priorities, Gen Z are holding fast to their convictions of working in organisations that contribute to making the world a better place. Led by purpose (rather than ‘just work’) they are willing to walk if the job does not live up to their aspirations. So how do organisations lean in to this - and enhance not just the business environment and future hiring strategies, but also the bottom line?
